I frequently hear this from my students and clients. I also used to feel this way.
When I was first starting out in digital marketing I had just moved from South Africa to Spain. I had sold my brick and mortar business in South Africa and as soon as I landed in Spain I was looking for a job.
I landed a great assistant marketing job in a busy little marketing agency. The thought of working on other businesses marketing was exciting for me!
I felt I was in the right place at the right time…the world of digital marketing was exploding and I was at the front lines. So I took this as my chance and dedicated myself to learning absolutely everything there was about this industry, reading and taking online courses after work in my own time.
It was in this marketing agency that I discovered online advertising and the thrill of it.
I initially started using Facebook Ads to promote client businesses, it was relatively simple and in a very short amount of time I got great results.
Now, Google Ads on the other hand, was a different kettle of fish. I was intimidated by the technicality of it…all this data! Would I be able to interpret it? Understand it? If I didn’t I could end up costing our clients a LOT of money!
Discovering Google Ads
It could have been because of my age (I think I was 28 at the time), my nature or another non-visible driving force that encouraged me to see Google Ads as a challenge I wanted to overcome and master.
When I initially opened a Google Ads account, it seemed easy enough…Google Ads walked me through the setup step by step. But when I reached the dashboard, it was a maze. At that time, Google Ads was Google Adwords and their interface was so 1990 looking!
Not user-friendly AT ALL!
They have improved hugely based on user feedback and the fact they want it to seem so easy but there is still plenty of room for improvement.
So…the next step was to set up a campaign, do the keyword research, write the ads and get it live. The steps are similar to running ads on Facebook. Setup the Campaign, Audience and Ads and voilá…However, I must admit it is much more complicated…especially when you are just starting out.
That is why I have made it my business to simplify Google Ads for clients, Facebook Advertisers who want to add Google Ads to their arsenal of advertising platforms and fellow freelancers who are just starting out.
If you want to see if Google Ads is something you want to pursue…or if you have your own business and want to hire someone to run the Google Ads for you, I have created a FREE 7 day Google Ads mini-course to give you a taste.
I encourage you to give it a go and would love your feedback and answer any questions you may have.
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