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Hi everyone. Yesterday I went to a networking event close to where I live full of women small business owners and entrepreneurs.
As I was listening intently to what they were saying, I heard that a lot of them had maybe five or six social media channels that they were present in.
Which made me think, that’s a little bit excessive. It wastes so much valuable time being on so many channels at the same time. In the end you won’t be able to get your message out to the right people.
I wanted to address this common problem for small business owners in this video.
Being on so many channels just take so much time because you have to be present on all of them to create a professional image and create a connection with your audience.
These are my recommendations:
1. Find out exactly where your target market is hanging out.
If they’re on Instagram a lot, you should be on Instagram, or if they’re on Facebook then you should also be on Facebook.
You need to find out where they spend most of their time.
There’s several ways you can do this:
Reach out to your actual clients
Send a quick email to them or call them and ask where do they spend most of their time on social media? It could be Facebook, Instagram, Twitter, Pinterest, YouTube, there are lots of different channels available and each industry or each market is very, very different.
Then choose one and maximum two channels that you focus on.
Forget about the rest, don’t worry about them.
If you are just starting out and don’t have clients yet
Do some research. Go into Facebook groups and ask, or go to in person events where you believe your audience is hanging out and speak face to face to people, ask them out right where they spend their time online. You’ll get a clear answer.
2. Focus on creating content just for your target market
Once you know which channel or channels your potential audience is most active in, then you can focus creating the content specifically for them.
Don’t just post for posting sake, you need to create very relevant content.
Educate your audience about their problems and what solutions you offer but don’t be too salesy. Always have the mindset to help even if it is free advice.
Give them advice and tips to build your authority on who you are so people come to think of you as a reliable and trustworthy person.
This way you will always be in the back of their minds and when they are ready to buy, your name will be the first they will think of and will reach out.
3. Post consistently on your chosen social media channels
By focusing on 1-2 social media channels, it gives you the time to post consistently. Being consistent is choosing how many times you can post per week (be it once or twice per week is fine) and then doing this every single week. This way your audience starts to expect your posts, starts to follow and actively engage with you.
4. Schedule time in your calendar regularly to have conversations
I schedule half an hour in the morning to be active in the social media groups I am in. This means answering questions, giving advice and chatting to people (for free!) to create a personal contact. This way I build a connection and bond with my potential audience. Then, later on in the day I spend another half an hour to follow up on those conversations I started.
If you would like to find out more about what type of content you should be posting and what actually gets most engagement and most results, I’ve created a Free Download – 10 Smart Digital Marketing Strategies To Rapidly Grow Your Small Business. Within this guide I have included a section on social media and what type of content actually gets the best results.
- Choose 1-2 social media channels to focus posting on
- Create content for your own target market
- Be consistent with your posting
- Schedule time to have conversations with your audience
If you have any questions at all about social media for your small business, or you’re really stuck about what you should be posting when, what channels, and or you just have any other questions, please feel free to contact me on my Facebook page or vie email.
I’m always excited to hear from you, so if you have any concerns, let me know and I’ll be happy to address them. Bye for now.